What's inside this article:
- Basic information
- Open SEO settings
- Optimize the meta title
- Optimize the meta description
- Create a Custom URL
- Add an OG image
- Add meta keywords
Basic information
Search Engine Optimization (SEO) is the practice of optimizing webpages to increase the traffic that comes to your site via the free results section on search engine results pages. Pangea CMS offers many tools to improve SEO for different pages on your site. This article describes how Pangea CMS can help you to improve SEO for Sections and Infopages.
The information in this article is valid for standalone Section pages. If a Section is merged with a Category, only the metadata for the Category is used. You need to manage the metadata and SEO settings from the edit page for the Category. For detailed information, see the following article:
Open SEO settings
To open the SEO settings for a Section or Infopage:
- Go to Build in the primary navigation. Select Sections or Infopages.
- Select the name of the specific page you want to update.
- Select SEO in the left panel.
The remaining chapters in this article describe the available SEO settings:
- Optimize the meta title
- Optimize the meta description
- Create a Custom URL
- Add an OG image
- Add meta keywords
Optimize the meta title
What is a meta title?
The meta title is included in the source code for a webpage and helps search engines to understand the content. The meta title might also be displayed as follows:
- As the clickable headline on search engine results pages
- In the browser tab for the page
- In the social media preview for the page
NOTE: The meta title is your suggestion for what search engines should display on results pages. We cannot guarantee that your suggestion will always be followed. Search engines sometimes display the main page title instead of the meta title.
How can I set the meta title for a Section / Infopage?
Set the meta title via SEO > Meta title.
How can I create an effective meta title?
Follow the guidelines below:
- Use the local language for your site.
- Use clear, human-readable language.
- Match the title to the content on the specific page.
- Do not reuse the same title for multiple pages.
Optimize the meta description
What is a meta description?
The meta description is included in the source code for a webpage. Search engines prioritize pages with meta descriptions that are unique and descriptive. The meta description might also be displayed in the preview for the page on search engine results pages.
NOTE: The meta description is your suggestion for what search engines should display on results pages. We cannot guarantee that your suggestion will always be followed. Search engines sometimes display other text from the page instead of the meta description.
How can I set the meta description for a Section / Infopage?
Set the meta description via SEO > Meta description.
How can I create an effective meta description?
Follow the guidelines below:
- Use the local language for your site.
- Use clear, human-readable language.
- Match the description to the content on the specific page.
- Do not reuse the same description for multiple pages.
- Keep the description concise.
TIP: Descriptions longer than around 160 characters will be truncated (cut) on search engine results pages.
Create a Custom URL
A Custom URL is a short piece of human-readable text (normally 1-3 words) that replaces the numerical ID in a page URL.
Creating a Custom URL has the following benefits:
- Descriptive URLs tell users where they will go after clicking a link.
- URLs that include keywords might rank more highly on search engine results pages.
- Consistent use of descriptive, user-friendly URLs boosts the authority of your domain for search engines.
Create a Custom URL via SEO > Custom URL.
For detailed information, including tips and best practice, see the following article:
Add an OG image
The OG (Open Graph) image is included in the source code for a webpage. This image is displayed in the preview when the page is shared on social media platforms and messaging apps that support Open Graph metadata.
Select an OG image via SEO > Add image.
If you do not select a custom OG image, the default image for your site will be used in the social media preview.
Add meta keywords
Meta keywords can be included in the source code for a webpage. A limited number of search engines (such as Yandex and Baidu) still use meta keywords to understand the content and rank webpages for different search queries. Meta keywords no longer factor in the ranking algorithms for Google and other popular search engines.
Optionally add meta keywords via SEO > Meta keywords. Separate each keyword with a comma.
