What's inside this article:
Basic information
Search Engine Optimization (SEO) is the practice of optimizing webpages to increase the traffic that comes to your site via the free results section on search engine results pages.
Pangea CMS offers many settings and features to help improve the SEO for different pages on your site. This article describes the settings and features that impact SEO for Sections and Infopages. This includes your homepage.
Open SEO settings
To open the SEO settings for any Section or Infopage:
- Go to Build in the primary navigation.
- Select Sections or Infopages.
- Select the specific page you want to update.
- Select SEO in the left panel.
The remaining sections in this article will describe the available SEO settings.
Meta title
Under Meta title, it is required to provide a meta title for the page.
The meta title might be displayed as follows:
- As the clickable headline on search engine results pages
- In the social media teaser for the page
- In the browser tab for the page
The meta title is your suggestion for what search engines should display as the clickable headline. Unfortunately, we cannot guarantee that search engines will always follow this suggestion. Search engines might sometimes display the general page title instead of the meta title.
We suggest following the general guidelines below for the meta title:
- Use a maximum of 50-60 characters.
- Use the local language for your site.
- Ensure the title accurately reflects the page content.
- Make the title unique. No other page on your site should have the same meta title.
Meta description
Under Meta description, it is required to provide a meta description for the page.
The meta description might be displayed as follows:
- As the description on search engine results pages
- In the social media teaser for the page
The meta description is your suggestion for what search engines should display as the description. Unfortunately, we cannot guarantee that search engines will always follow this suggestion. Search engines might sometimes display other text from the page instead of the meta description.
We suggest following the general guidelines below for the meta description:
- Use a maximum of 150-160 characters.
- Use the local language for your site.
- Ensure the description accurately reflects the page content.
- Make the description unique. No other page on your site should have the same meta description.
Custom URL
The default URL for all Sections and Infopages includes p/ followed by a string of numbers. The Custom URL tool lets you replace the numbers with descriptive, human-readable text. This has the following benefits:
- User experience: Descriptive URLs tell users where they will go after clicking a link.
- SEO: URLs that include keywords might rank more highly on search engine results pages. Consistent use of effective URLs also boosts the authority of your domain for search engines.
Under Custom URL, enter the text you want to include in the URL. For guidelines, see the following article:
The following rules apply:
- If you create a Custom URL for a published page that did not previously have a Custom URL, no further action is required. The default URL will automatically redirect to the Custom URL.
- If you change an existing Custom URL, the old Custom URL will no longer work. We suggest creating a URL redirect from the old Custom URL to the new one.
Meta keywords
Under Meta keywords, optionally add descriptive keywords that will be included in the metadata for the page. Meta keywords might influence how the page ranks via search engines such as Yandex and Baidu. Meta keywords no longer factor in the ranking algorithms for Google and other popular search engines.
Separate each keyword with a comma.
Image
Under Image, optionally select an image that visually communicates the page content.
Your selected image will be displayed in the social media teaser when the page is shared via social media. If you do not select a custom image, the default image for your site will be displayed in the social media teaser.
