What's inside this article:
Basic information
This article lists the options on the Section settings screen that are important for Search Engine Optimization (SEO). The information applies for Sections and Infopages.
Access Section settings via Settings in the top-right corner of the Editor screen.
Localize title
In the Localize title field, enter the main title for the page.
If you tick the box next to Localize title, the main title is visible in the header when the page is open on the public site.
When Localize title is ticked, the main title is also visible in the page metadata and helps search engines understand the purpose of the page. If Localize title is not ticked, the title is not visible in the metadata.
META Title
In the META Title box, enter the meta title for the page.
The meta title is normally visible:
- As the clickable headline when the page is listed on Search Engine Results Pages (SERPs)
- On the browser tab when the page is open
- When the page is shared via social media
META Description
In the META Description box, enter the meta description for the page.
The meta description is used as follows:
- It is provided to search engines as the recommended text for the description (or snippet) on SERPs.
- It is visible as the description when the archive page is shared via social media.
Search engines always look for the most informative and relevant snippet to match the specific user query. They often prefer to pull relevant text from the page content, rather than using the meta description. However, Google states that the meta description is sometimes used if it gives users a more accurate description than would be possible purely from the on-page content.
META Keywords
In the META Keywords box, enter meta keywords for the page. Separate each keyword with a comma and a space.
Section image
The Section image is visible when the page is shared via social media.
Custom URL
We recommend creating a Custom URL for every Section / Infopage. It is important to create the Custom URL immediately after you publish the page.
An effective Custom URL offers the following benefits:
- Improved user experience, as it is clear where the user will go after clicking the link.
- URLs that include keywords might be ranked more highly by search engines.
- Consistent use of effective URLs boosts the authority of your domain for search engines.
To learn how to create a Custom URL, see the following article:
