What's inside this article:
- Basic information
- Pangea AI availability
- Global or local prompt?
- Global prompt values
- Tips for crafting a local prompt
- Multi-step prompts
- Advanced AI settings
Basic information
A prompt is a set of instructions, given to an AI (Artificial Intelligence) model. The prompt tells the AI what task to perform and might provide additional instructions to guide its response. For example, if you ask AI to generate a piece of text, the prompt might specify the topic, length, tone, structure, and intended audience.
This article lists the different prompts used by Pangea AI and explains how site admins might update these prompts.
Pangea AI availability
Assistance from Pangea AI is available when you create the following text content pages in Pangea CMS:
- Article
- Blog
- Feature
- Feature story
- News
- Transcript
Assistance is available for crafting the following texts:
Titles:
- General title (General > Title)
- Website teaser title (Website teaser > Title)
- Social media title (Social media > Title)
Introductions:
- General introduction (General > Introduction)
- Website teaser introduction (Website teaser > Introduction)
- Social media introduction (Social media > Introduction)
To learn about the purpose of Website teaser and Social media settings, see the alternative articles below:
Global or local prompt?
Pangea AI is currently available for 6 text types (general title, website teaser title, and more). For each text type, suggestions are guided by a different prompt. Site admins can review and update these prompts on the Site localization page in Pangea CMS.
To learn how to use the Site localization page, see the following article:
For each prompt, the following options are available:
- Global prompt: Use the global (default) prompt, which is available for all pilot services. If your service does not have a local prompt, Pangea AI will follow the global prompt. This article lists the current global prompt values.
- Local prompt: Craft a local (custom) prompt, which is tailored to the specific needs of your service. A local prompt is helpful if your service already follows specific guidelines for how to formulate titles / introductions. This article includes tips on how to craft a local prompt.
Global prompt values
Find details about the individual prompts in the sections below:
Title prompts:
Introduction prompts:
General title
Configuration key:
- AIServices.TitleGeneration.UserPrompt
The global prompt for general titles is a multi-step prompt. To learn about this approach for prompt engineering, go to the following section:
Global prompt text:
- Step 1: Identify the central focus of the article.
- Determine the main focus of the article.
- The main angle must be clearly reflected in all headlines.
- Identify the type of journalistic piece (news, feature, analysis).
- Step 2: Prepare 3 headline variations based on the main topic.
- Ensure each headline variation is distinct while pointing to the same main idea.
- Avoid shifting the focus of headlines to side details, broader themes, or secondary aspects of the content.
- Step 3: Adjust headlines based on the article type.
- For news articles, make headlines objective and fact-based. Keep them clear, direct, and focused on key facts.
- For feature articles, make headlines engaging and narrative, focusing on storytelling.
- For analysis articles, make headlines insightful and expert-driven, emphasizing in-depth examination, causes, impacts, or trends.
- Step 4: Adjust for clarity, engagement, and readability.
- Use a natural, conversational language that is easy to understand.
- Avoid jargon.
- Step 5: Optimize headlines for search engines.
- Ensure clarity and conciseness.
- Include the keywords that the general public would search for.
- Avoid exaggeration or misleading phrasing.
Website teaser title
Configuration key:
- AIServices.TeaserTitle.UserPrompt
Global prompt text:
- Step 1: Identify the central focus of the story.
- Determine the main focus of the article.
- Focus on the element of the story that will most likely draw in readers.
- Avoid side details or background information that doesn’t support the teaser’s pull.
- Step 2: Write distinct teaser variations.
- Ensure each teaser title variation is distinct while pointing to the same main idea.
- Step 3: Edit for engagement and integrity.
- Make the teaser interesting, but avoid exaggeration or misleading language.
- The teaser title should hint at value without resorting to clickbait.
- Match the tone of the article.
- Use a natural-sounding language that is easy to understand.
- Do not insert any emotes.
- Step 4: Optimize the length for homepage and mobile view.
- Make each teaser title concise.
Social media title
Configuration key:
- AIServices.SocialTitle.UserPrompt
Global prompt text:
- Step 1: Identify the central focus of the story.
- Determine the main focus of the article.
- Step 2: Write distinct teaser variations.
- Ensure each social title variation is distinct while pointing to the same main idea.
- Step 3: Edit for engagement and integrity.
- Each title should be short and punchy to generate clicks and shares.
- The titles should hint at value without resorting to clickbait.
General introduction
Configuration key:
- AIServices.Introduction.UserPrompt
Global prompt text:
- Step 1: Identify the central focus of the story.
- Determine the main focus of the article.
- Identify the type of journalistic piece (news, feature, analysis).
- Step 2: Prepare an introduction.
- Write a captivating summary with only the essential newsworthy details and data that hooks the reader.
- Step 3: Adjust introduction based on the article type.
- For news articles, focus on key facts. Keep it short and objective (typically one or two sentences). Avoid unnecessary background information.
- For feature articles, hint at the larger theme or issue. Make introduction engaging and human-focused.
- For analysis articles, make introduction insightful and expert-driven, emphasizing in-depth examination, causes, impacts, or trends. Signal if the article will examine different angles or perspectives.
- Step 4: Edit for clarity and conciseness.
- Use shorter, clear words and simple grammar to ensure ease of understanding.
- Strive for brevity, keeping the introduction concise while still fully meeting all previous requirements.
Website teaser introduction
Configuration key:
- AIServices.TeaserIntro.UserPrompt
Global prompt text:
- Step 1: Identify the central focus of the story.
- Determine the main focus of the article.
- Step 2: Prepare an introduction.
- Write a captivating summary with only the essential details and data that hooks the reader.
- Step 3: Edit for engagement and integrity.
- Make the introduction interesting, but avoid exaggeration or misleading language.
- Use natural-sounding language that is easy to understand.
- Do not insert any emotes.
- Step 4: Optimize the length for homepage and mobile view
- Make the introduction as short and clear as possible while still communicating value.
Social media introduction
Configuration key:
- AIServices.SocialIntro.UserPrompt
Global prompt text:
- Step 1: Identify the central focus of the story.
- Determine the main focus of the article.
- Step 2: Prepare an introduction.
- Write a captivating summary with only the essential details and data that hooks the reader.
- Step 3: Optimize the length and style for use on social platforms.
- Make the introduction short and punchy to generate clicks and shares.
- It should hint at value without resorting to clickbait.
Tips for crafting a local prompt
NOTE: You can write prompts in any language. It is not necessary to use English.
In each local prompt, provide detailed instructions that will guide the style, tone, and structure of the output. The more detail you include, the better. Expansive and detailed prompts will produce more consistent output that is better suited to your unique voice and brand. When writing a prompt, you normally do not need to mention:
- Language: If you write the prompt in your website language or English, you do not need to specify the desired language for the output. Pangea AI will automatically prepare output in the same language as your content. If you write the prompt in an alternative language, we suggest that you specify the desired language for the output in the prompt.
- Number of suggestions: Pangea AI will always prepare 3 suggestions for title texts and 1 suggestion for introduction texts. You do not need to specify this in the prompt. If your prompt specifies a different number, Pangea AI might stop working.
Further guidance is available below:
Use describing words
Choose suitable adjectives (describing words) to refine the style and tone. Your prompt might include the following adjectives (or any other adjectives that suit your needs):
- Intriguing, compelling, captivating, insightful, engaging, restrained, professional, objective, clear, concise, fact-based...
Different adjectives can bring significantly different results, so we encourage you to experiment and test the impact of different words.
Avoid numerical limits for length
Where possible, avoid using numerical limits to control length. This means guidance that mentions a specific number of words or characters, for example:
- Use a maximum of 20-30 words if possible.
- Use a maximum of 300 characters.
Pangea AI might view such guidance as a strict limitation and follow it at the expense of other, more important instructions. If you are not happy with the length of the suggested texts, we suggest refining the prompt as follows:
- Add further verbal guidance. For example, "Ensure conciseness".
- Add context to explain how the text will be used. For example, "Write a brief introduction to display on social media".
Include multiple steps
For optimal results, guide Pangea AI with a multi-step prompt.
Multi-step prompts
A multi-step prompt tells the AI exactly how to solve a problem by breaking the task into small parts. This reduces the risk of errors by allowing the AI to focus on one task at a time. A multi-step prompt can also include more detail and complexity, producing output that is tailored to your exact needs.
The global prompts for Pangea AI are all multi-step prompts. You can see the prompts here:
To learn how to craft a multi-step prompt, review the sections below:
Workflow
When you prepare a multi-step prompt:
- Prepare the prompt in an external text editor (not in Pangea CMS).
- Structure the prompt as a nested list.
- When the prompt is ready, paste it into Pangea CMS (Site localization).
The nested list structure might look as follows:
- Step 1: General instruction
- Detailed guidance
- Detailed guidance
- Step 2: General instruction
- Detailed guidance
- Detailed guidance
- Step 3: General instruction
- Detailed guidance
- Detailed guidance
The format does not need to strictly match the format shown above. For example, you might mark list items using hyphens (-), numbers, or other characters.
Structure
Separate the process into logical steps, which will guide and support the AI. For content assistance, you might separate the process roughly as follows:
- Identify the main focus of the story.
- Prepare initial output.
- Refine the output for style, tone, structure, SEO, audience, and so on.
Below each step in the prompt, you might add one or more points with detailed guidance (using a nested list structure), for example:
Step 4: Adjust for clarity, engagement, and readability.
- Use a natural, conversational language that is easy to understand.
- Avoid complex language or jargon.
Your prompt can include any number of steps. We encourage services to experiment with different options. Through extensive testing and evaluation, you can identify the precise sequence of steps that will consistently deliver the most suitable output.
Advanced AI settings
If, after extensive prompt testing, the output from Pangea AI still does not meet your needs, you might consider changes to Temperature / Top P. These parameters can limit or extend the creativity of the AI:
- Temperature: Controls the randomness of the AI. A higher value produces output that is more dynamic and engaging. A lower value produces output that is more restrained and standardized.
- Top P: Controls the size of the AI's vocabulary. A higher value means that the AI can choose from more words. This produces language that is richer and more diverse. A lower value produces language that is more unified and predictable.
Below, find examples of how Temperature / Top P can influence the AI's output:
Temperature examples (headlines):
- Lower: "Stock Market Drops After Fed Decision"
- Higher: "Fed’s Surprise Move Sends Shockwaves Through Wall Street"
Top P examples (headlines):
- Lower: "President Announces New Economic Policy"
- Higher: "President Unveils Bold Economic Overhaul Plan"
The default Temperature / Top P values for Pangea AI are set appropriately for most use cases, based on the purpose of the text and its intended audience. If your service has special requirements, changes to the Temperature / Top P might help to produce the desired results.
We can adjust the Temperature / Top P values on request for individual services. It is possible to adjust the values separately for different types of text (general title, website teaser title, and so on). If you would like to test the impact of different Temperature / Top P values, contact Pangea Customer Care.
