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Send an on-demand video to social media

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What's inside this article:


Basic information

Multimedia distribution is a feature in Pangea CMS, which lets you conveniently send video content to social media. You might use Multimedia distribution to share the following types of content:

  • On-demand video content: Send an on-demand video to an unlimited number of YouTube and Facebook accounts.
  • Live video streams: Stream a live Video show to a maximum of 1 YouTube and 1 Facebook account.

This article explains how to set up Multimedia distribution for on-demand video content. For information about streaming, see the alternative article below:

After you confirm an on-demand distribution request in Pangea CMS, the video is automatically uploaded and published on each social media account. This saves time, as you do not need to manually upload and publish the same video on multiple accounts.

NOTE: Multimedia distribution is not available in Pangea CMS by default. We can enable this feature on request for individual services. If your service would like to start using Multimedia distribution, contact Pangea Customer Care.



Avoid failed distribution

To avoid errors and failed distribution, review the limitations below:

  • Distribution to YouTube will fail if the title that is shared with the video is longer than 100 characters (including spaces).
  • Distribution to Facebook will fail if the title that is shared with the video is longer than 254 characters (including spaces).
  • Distribution to Facebook will fail if the video is longer than 45 minutes. Facebook does not support on-demand videos that are longer than 45 minutes.

You can add a shorter version of the title via Social media > Title. This is helpful if the general video title is longer than the character limit, but you do not want to shorten the title that will appear on the website. Social media settings are visible only via social media (not on the website). For details, go to the following section:



Upload a video file

Go to Create > Multimedia > Video to upload a new video file to Pangea CMS.

For detailed information about the upload process, see the following article:



Add metadata

In Pangea CMS, you need to add the following metadata for the video:

  • Title
  • Description
  • Image

This metadata will appear in your social media account(s). To learn how Pangea selects the metadata that appears in social media, review the sections below:


Title

The title that will appear in social media is defined as follows (if 1 is not filled, the text is taken from 2, and so on):

  1. The Title in the video's Social media settings
  2. The Title in the video's Website teaser settings
  3. The Title in the video's General settings

IMPORTANT: Distribution to YouTube will fail if the Title is longer than 100 characters (including spaces). For distribution to Facebook, the Title can include up to 254 characters.


Description

The description that will appear in social media is defined as follows (if 1 is not filled, the text is taken from 2, and so on):

  1. The Introduction in the video's Social media settings
  2. The Introduction in the video's Website teaser settings
  3. The Introduction in the video's General settings
  4. The first characters from the video's Content

If none of the above fields are filled, the video is shared without a description.


Image

The image that will appear in social media is defined as follows (if 1 is not filled, the image is taken from 2, and so on):

  1. The Image in the video's Social media settings
  2. The Horizontal image in the video's Website teaser settings
  3. The video thumbnail



Request distribution

To request distribution to social media:

  1. Go to Multimedia distribution.
  2. Tick each account where you want to send the video. You can select an unlimited number of accounts.
  3. For requests to YouTube, optionally select a playlist.
  4. When you are ready, perform the relevant action below to confirm the request:
    • Hit Publish or Publish & close to publish the video. This option is available while the Published status is selected.
    • Hit Save or Save & close to save the video in Pangea CMS. This option is available while the Draft / Edited status is selected.

You see the status Waiting to be processed by the distribution partner next to each request.

Go to Check distribution progress for more details.



Send a video to a YouTube playlist

For distribution requests to YouTube, you might select a playlist. After YouTube processes the request, the video will automatically be added to the selected playlist.

After you hit Save / Publish to confirm the distribtuion request, the playlist name is no longer selected in the Playlist drop-down menu (you see the text "Select playlist"). However, this does not impact distribution. The video will still be added to the previously selected playlist (after it is processed by YouTube).

NOTE: You can send one video to one YouTube playlist. It is not possible to send the same video to multiple playlists.



Check distribution progress

An icon showing the status is available for each request. Hover over the icon to see the exact status.

Normally, you see the following statuses in order:

  1. Waiting to be processed by the distribution partner: Pangea CMS has sent the request to the social media platform.
  2. Processing item: The social media platform is processing the request. You will not see this status until after the video is published.
  3. Distributed to partner: The video has been shared and is available in the social media account.

This process normally completes within 2-3 minutes. The status in Pangea CMS will update automatically. You do not need to close or manually refresh the page.

In some cases, you might see the other statuses below:

  • Waiting for file: Pangea CMS is still uploading and processing the video file. After this process is complete, the status will update automatically.
  • Distribution failed: The social media platform failed to process the request. For details, go to Troubleshooting.



Manage a shared video

The Distributed to partner status indicates that the video has been shared and is available in the social media account.

Hover over the panel for the request to access the following options:

  • (A): Open video: Open the video in the social media account. The video will open in a new tab.
  • (B): Delete video: Delete the video from the social media account.
  • (C): Update metadata: Update the metadata in the social media account to match the current metadata that is defined in Pangea CMS.



Troubleshooting

In rare cases, you see the Distribution failed status.

This might be caused by the following issues:


Title length

The following rules apply:

  • Distribution to YouTube will fail if the title that is shared with the video is longer than 100 characters (including spaces).
  • Distribution to Facebook will fail if the title that is shared with the video is longer than 254 characters (including spaces).

If the title is longer, follow these steps:

  1. Provide a title that fits the character limit.
  2. Go to Multimedia distribution. Hover over the failed request and hit the Retry button.

If the issue was caused by the length of the title, the new request should now be successful. Otherwise, go to Distribution account issues.


Video length (Facebook only)

Distribution to Facebook will fail if the video is longer than 45 minutes. Facebook does not support on-demand videos that are longer than 45 minutes.


Distribution account issues

Failed distribution is normally caused by changes to the social media account, such as:

  • The password for the account has been changed.
  • Access rights for the account have been changed.
  • The token that Pangea uses to access the account is broken or expired.
  • The platform has blocked access because of security concerns.

If you experience failed distribution:

  1. As an immediate solution, manually upload and publish the video via the social media account.
  2. Contact Pangea Customer Care so we can investigate and attempt to resolve the issue with automated distribution.



Set the additional description for YouTube / Facebook

An additional description is shared automatically when you send an on-demand video from Pangea CMS to YouTube / Facebook. The additional description is visible below the main description for the individual video.

Your service can set two versions of the additional description. One version will be shared with all videos sent to YouTube, and the other will be shared with all videos sent to Facebook.

Contact Pangea Customer Care to set the additional descriptions for your service.



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