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Customize the social media teaser for a content page

What's inside this article:


Basic information

When a story is shared on a social media platform (such as Facebook), a simple teaser for the story is normally displayed. In most cases, the teaser includes an image, title, and short introduction.

NOTE: Teasers are displayed on social media platforms and messaging apps that support Open Graph metadata. This includes Facebook, X (formerly Twitter), Telegram, WhatsApp, LinkedIn, VKontakte, and more.

Pangea CMS lets you customize the social media teaser for any content page.



How is the social media teaser generated?

In Pangea CMS, you can add Social media settings for a content page. This data will be displayed in the teaser for the story on social media. Adding Social media settings is optional. If you do not add Social media setttings, the social media teaser will include data from the General / Website teaser settings.

Each element in the social media teaser is defined as follows (if 1 is not filled, the data is taken from 2, and so on):

Image:

  1. Social media > Image
  2. Website teaser > Horizontal image
  3. General > Main visual

Title:

  1. Social media > Title
  2. Website teaser > Title
  3. General > Title

Introduction:

  1. Social media > Introduction
  2. Website teaser > Introduction
  3. General > Introduction
  4. The first characters from the Content

TIP: If possible, finalize the social media teaser before you publish a new content page. After a content page is published and shared, the sharing data is locked. Even if you add new data in Pangea CMS, social media platforms will continue to show the old data. Learn more.



Choose an AI-generated graphic

IMPORTANT: AI-generated graphics are only available if this feature is manually enabled and configured for your site. Contact Pangea Customer Care if your site would like to start using this feature.

Pangea CMS uses AI (Artificial Intelligence) to generate eye-catching graphics that are optimized for sharing on social media.

This option is available for the following content page types:

  • Article
  • Blog
  • Feature
  • Feature story
  • News
  • Transcript

Each AI-generated graphic includes the following elements:

  • The Main visual for the story (set via General > Main visual)
  • The Title for the story (set via General > Title)
  • The logo for your entity

AI arranges the elements in an attractive way, and ensures that the key parts of the photo are not covered by text. For each content page, you will be able to choose from at least 4 different versions of the graphic.

To generate a set of graphics:

  1. Provide the Title for the story.
  2. Select the Main visual for the story.
  3. Wait 10-15 seconds. After the message "Social teaser image generated" appears at the bottom of the page, go to Social media in the left panel.
  4. Under Image, select the graphic you want to use.

If you select an AI-generated graphic, you might also provide a unique headline for social media via Social media > Title. This stops the same headline from being shared twice with the same story (in the graphic and below the graphic).

After the story is published, the AI-generated graphic will only be displayed on social media. It will not be displayed anywhere on your website.



Add other Social media settings

To get started, select Social media in the left panel on the content edit page.

You might add some or all of the following settings:

  • Title: Provide an engaging headline to share with the story on social media.
  • Introduction: Provide a short text to introduce the story on social media. The text needs to be very short because of chararcter limitations on social media platforms.
  • Image: Select an eye-catching image to share with the story on social media. For text content pages, you might be able to select an AI-generated graphic.

After the story is published, the Social media settings will only be displayed on social media. They will not be displayed anywhere on your website.



Update the social media teaser after publication

If possible, finalize the social media teaser before you publish a new content page. After a content page is published and shared, the sharing data is locked. Even if you add new data in Pangea CMS, social media platforms will continue to show the old data.

If you update the sharing data after publication, the following options are available:

  • Facebook offers a Sharing Debugger tool, which lets you refresh the sharing data for a page. After you use this tool, the latest sharing data will be visible to Facebook. The Sharing Debugger tool is freely accessible and does not require login or authorization. Go to the link below:
  • VKontakte lets you refresh the sharing data for a page. To perform this action, send an API request from a registered VK app. For details, see the following external articles from VK Developers Documentation: