Google partners with ‘Russia’s Google’ Yandex in a reciprocal advertising deal

March 02, 2014

Aliona Huminskaya

Signs read "Yandex" outside the headquarters of Yandex company in Moscow May 23, 2011. Russian internet company Yandex has raised the price guidance for its Nasdaq initial public offering due to strong investor demand, a source said on Monday. REUTERS/Se

Yandex is typically known as ‘Russia’s Google’ but it has now teamed up with Google itself so their respective advertising clients will be able to access each other’s networks. The agreement is expected to “dramatically increase” advertising inventory available to the customers of both companies, Yandex says in a blog post.

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