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Myth buster: Do Facebook promoted posts cannibalize your organic reach?


Myth buster
Myth buster
Brands shouldn’t be afraid of promoting posts, and apparently, there’s no need to wait for a post to wear down. Promoting it early won’t cannibalize organic results. If promoting a post won’t help you increase your future audience, at least it doesn’t hurt.
Facebook is fair and does dissociate promoted posts from organic reach

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