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Digital Journalism, Study by Oriella PR Network

Digital Journalism, Study by Oriella PR Network
The full digital tool-set is now in use in newsrooms and editorial offices around the world -- with far-reaching implications for the public relations industry, the latest Oriella Digital Journalism Study has found. A 'digital first' policy, breaking news online as it happens, is in place at over a third of the media titles surveyed with use of mobile apps, in-house produced video and social media as a news source all on the rise.

The 2013 Oriella Digital Journalism, the Oriella PR Network's sixth annual investigation into the role and impact of digital media in newsrooms and news-gathering worldwide, in many senses marks a watershed. The study is based on a survey of over 500 journalists spanning 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, New Zealand, Russia, Spain, Sweden, the UK, and the USA), and finds digital media well entrenched in all countries, albeit in very different ways.

The study provides evidence of wholesale changes in how publications gather and communicate stories. This year's study further found a quarter of the journalists surveyed often prepare multiple versions of the same story as it develops, while a fifth said that 'citizen journalism' now carries as much credibility in their organization as mainstream reporting.

Digital media is also shaping publications' revenue models. The proportion of respondents saying their outlet has a mobile app has nearly doubled over the past two years to 40 percent. In addition, use of premium apps to monetize content has increased by a third since 2012.

More respondents than ever believe their largest readership is now online rather than off, and their performance is overwhelmingly evaluated based on digital metrics like unique visitors. These developments reflect the significant investments proprietors have made in their digital platforms, as the world turns away from print media and towards digital content.

Global Digital Journalism Study 2012